The 2025 Subaru Love Promise Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Community Commitment Award recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.
The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
Subaru and its retailers partner with Operation Warm® to visit local homeless shelters and support agencies to provide children with brand-new necessities like coats, shoes, and socks.
Community
Providing comfort, hope, and confidence to children in urgent need.
Subaru and its retailers partner with Operation Warm®️ to visit local homeless shelters and support agencies to provide children with brand-new necessities like coats, shoes, and socks.
These essential items not only help keep children protected, warm, and dry, they can also have a significant impact on a child’s mental and emotional well-being.
Through this partnership and other historical Subaru Loves to Help efforts, Subaru and retailers like us will have supported over 1 million children and adults in urgent need nationwide.
At Subaru, we believe what we leave behind is a reflection of who we are.
Environment
At Subaru, we believe what we leave behind is a reflection of who we are. That's why Subaru and our retailers partner with the Arbor Day Foundation (TM) to provide and distribute 100,000 regionally appropriate trees across the country. We're proud to establish the largest corporate tree distribution ever. Through this and other Subaru Loves the Earth initiatives, Subaru and our retailers have helped distribute and plant over 1.1 million trees.
Subaru believes we should all have a chance to lead a healthy life.
Health
Subaru believes we should all have a chance to lead a healthy life. That's why for the past 10 years, Subaru and its retailers like us have partnered with Blood Cancer United® and our local hospital or cancer treatment center to give warm blankets and encouraging messages of hope, written by our staff and customers to support patients facing cancer. Through our efforts during this decade-long partnership, we've supported nearly 500,000 cancer patients nationwide. Together, we are proud to be Blood Cancer United's largest automotive donor.
Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom.
Education
Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom. Through our partnership with AdoptAClassroom.org, Subaru and its retailers have supported more than 950,000 students nationwide and are proud to be their largest corporate supporter.
Subaru believes all pets deserve a loving home.
Pets
Subaru believes all pets deserve a loving home. That's why retailers like us partner with our local animal welfare organization every October to provide direct financial assistance through a grant distributed by the ASPCA® and host pet events to help animals find loving homes. Through our partnership with local and national organizations, Subaru has donated over $70 million, supporting the rescue, adoption, and health of over 700,000 animals. We're proud to be the largest corporate donor to the ASPCA.
Subaru and its retailers believe in giving back to our communities.
The Subaru Share the Love ® Event
Subaru and its retailers believe in giving back to our communities. That's why for every new vehicle sold or leased during the Subaru Share the Love event, Subaru and its retailers, like us, makes a donation to national charities that our owners care about and to over 2,700 local charities where Subaru owners live and work.
Now, after 17 years, Subaru and our retailers have donated nearly $320 million to charity all to give back and to make the world a better place.
Subaru of The Dalles Makes an Impact on Gorge Youth - Eve E.
Imagine going without a coat, shoes, or even socks. For many children and adults around the Columbia River Gorge, this is the reality. This winter, Tonkin of the Gorge Subaru partnered with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. On January 12th, 2026, Tonkin of the Gorge Subaru donated 132 Coats to The Next Door, Inc. (TNDI). The largest social service agency in the Mid-Columbia Gorge region, The Next Door serves over 10,000 youth and individuals across 7 counties in South Central Washington and North Central Oregon. These essential items not only help keep Gorge children protected, warm, and dry, but they have a significant impact on a child's mental and emotional well-being. In fact, right after Tonkin of The Gorge Subaru left their donation at one of three of TNDI's offices, staff worked to get out a dozen coats to middle school and high school youth at TNDI's youth drop-in center and alternative day treatment program. In addition, we're thrilled to pass out these coats to our staff to distribute to youth they work with at local schools, our therapeutic offices, and for when they conduct 'at home' visits around the region. At The Next Door, we are so grateful for this gift that will help so many in our community!
Love Unleashed in the Gorge - Emma R.
At Columbia Gorge Humane Society, our mission is simple but powerful: to rescue, heal, and rehome animals in need—one wagging tail and contented purr at a time. Thanks to community partners like Tonkin of the Gorge Subaru, we’re able to do even more good. This October, as part of Subaru Loves Pets Month, Tonkin of the Gorge Subaru selected us as their hometown charity partner and helped us secure an ASPCA grant that directly supports our rescue efforts. Together, we hosted a joyful pet adoption event, connecting local families with their new best friends. Every adoption represents a fresh start—proof that compassion drives change. With the continued partnership of Tonkin of the Gorge Subaru, we’re reminded that when a community comes together, love truly finds its way home.
Harvesting Health and Happiness in the Gorge - Audrey S.
Here at The Dalles Farmers Market, our mission is to promote access to local foods and crafts that enhance the health and happiness of our community. During the market season, the Columbia River Gorge comes alive—fruits, vegetables, and artisan breads piled high, coolers full of meats and cheeses, makers and growers greeting friends old and new. This season, Tonkin of the Gorge Subaru’s sponsorship helped us keep that beauty and bounty thriving, connecting families with fresh, local food and the people who grow it. Thank you for investing in a healthier, more connected Gorge. Farmers markets don’t just feed people—they feed local economies. Studies find powerful “multiplier” effects: every dollar spent at a farmers market can generate as much as $2.80 in community economic activity, and for every $1 of income earned by a farmer at market, other local businesses see about $0.48 in additional income. Support like that from Tonkin of the Gorge Subaru helps us unlock these community gains while celebrating the flavors—and the people—of the Gorge.
Cruising Through Cherry Festival! - Lisa F.
The Dalles Area Chamber of Commerce is honored to host the Northwest Cherry Festival each year—our signature event and one of the oldest and most cherished traditions in the Gorge. What began more than 80 years ago as a small, hometown celebration has grown into a multi-day festival that draws thousands of visitors downtown, showcasing our thriving cherry industry and the unique spirit of our community. This event is a labor of love for the Chamber, and it takes months of planning and the dedication of countless volunteers to bring it to life. We are grateful for the support of community-minded partners like Tonkin of the Gorge Subaru, who has stepped up for the second year in a row as our Title Sponsor. Their generosity, combined with the enthusiastic participation of local businesses and residents, makes it possible to keep this historic celebration alive and thriving. Together, we continue to create lasting memories and ensure the Northwest Cherry Festival remains a cornerstone of community pride for generations to come.
Driving Support for Healthy Aging in Our Community - Rob G.
At the Mid-Columbia Senior Center, we’re proud to be more than just a building — we’re a community where friendships are made, laughter is shared, and people of all ages come together. From daily lunches and fitness classes to game nights, educational workshops, and lively dances throughout the year, we strive to offer opportunities that keep older adults active, social, and engaged. Thanks to the support of Tonkin of the Gorge Subaru — through their annual sponsorship and by helping us host events like our Spring Fling dance — we’re able to continue creating spaces where our members feel connected and valued. Their partnership helps us carry out our mission of enriching lives and strengthening the bonds that make our Gorge community so special.
Gorge Soccer Academy: Growing the Game, Together - Matt D.
Gorge Soccer Academy was founded in 2016 with a mission to make quality soccer programs accessible and affordable for Columbia Gorge families. What began as a small winter skills program and an indoor league of just 14 teams has grown into a thriving year-round organization—offering leagues, camps, and skills academies for players of all ages. Today, the Academy’s fall league includes 74 teams, and both the winter and spring competitive leagues reach capacity at 60 teams each. Thanks to the generosity of local sponsors like Tonkin of the Gorge Subaru, Gorge Soccer Academy is able to make participation completely free for at least half of the teams in its winter and spring leagues. Support from community partners also helps keep fall league fees low, ensuring that more than 600 young athletes can experience the joy of playing soccer right here in the Gorge. The impact extends far beyond the field. Through its programs, Gorge Soccer has helped local players attend college ID camps, supported families with travel expenses, and provided thousands of dollars in Nike gear to those in need. The growth of soccer in the Gorge has been inspiring—not only fueling new competitive club teams, but also strengthening local high school programs and uniting our community through the love of the game. Gorge Soccer Academy extends heartfelt thanks to Tonkin of the Gorge Subaru and all community partners, parents, and volunteers who make this growth possible. Together, we’re building more than athletes—we’re building confidence, teamwork, and community pride across the Gorge.
Building a Healthier Future for the Gorge - Amanda E.
At the Adventist Health Columbia Gorge Foundation, our mission is to support our local hospital as together, we work to provide access to quality healthcare in the Gorge. Through scholarships for nursing students, programs that assist cancer patients, and investments in local health initiatives, we work to ensure that our community has access to the care and resources it deserves. This year, we were honored to be chosen by Tonkin of the Gorge Subaru as their local beneficiary for Subaru’s Share the Love Event. The donation we received will help strengthen programs that make a difference in the lives of our neighbors during times of need. Partnerships like this demonstrate the power of community support. When local businesses and caring individuals come together, it allows us to continue expanding vital services, uplifting patients, and investing in the future of health in the Gorge. We are grateful for Tonkin of the Gorge Subaru and the many community members whose generosity makes our work possible.
Tonkin of the Gorge Delivers Hope - Tovi E.
On June 23rd, Tonkin of the Gorge partnered with The Leukemia & Lymphoma Society (LLS) and Adventist Health Columbia Gorge through the Subaru Loves to Care initiative. This partnership involved delivering blankets, patient care kits, and messages of hope to cancer patients. Through Tonkin of the Gorge’s participation in these programs, it shows they care. Tonkin of the Gorge consistently shows up and shows out for their community, and that impact was felt on the delivery day. Adventist Health Columbia Gorge was a joy to work with, and we were so happy they were the recipients of Tonkin of the Gorge’s donation. We are so grateful to work and live in a community that takes care of one another. Thank you, Tonkin of the Gorge and thank you Adventist Health Columbia Gorge for being firm in your mission to help others.
Branching Out for a Brighter Holiday: Tonkin of the Gorge Subaru Sparkles at Festival of Trees! - Amanda E.
We extend our deepest gratitude to Tonkin of the Gorge Subaru for their generous donation of a dazzling holiday tree to the 2024 Festival of Trees Gala! This cherished annual tradition in The Dalles transforms the season with glittering displays of holiday splendor, as individuals, families, groups, and businesses come together to create twinkling masterpieces for auction. The Gala, a highlight of the festive calendar, benefits the Adventist Health Columbia Gorge Foundation, combining the joy of giving with the magic of a luxurious winter wonderland. Thank you, Tonkin of the Gorge Subaru, for being a part of this sparkling celebration of community and generosity!
Tonkin of the Gorge Subaru “Hooked” Us Up! ???? - Blossom L.
The Drain Raider Pro Team Series would like to extend a huge thank you to Tonkin of the Gorge Subaru for letting us “drop anchor” on your lot this season. Your generosity gave us the perfect spot to park our trucks, trailers, and boats as we reeled in another exciting year of competition. The stunning scenery of the Gorge—and let’s be honest, that legendary wind—made every cast feel like a fresh challenge, and we couldn’t ask for a better home base. Thanks for helping us “catch” some unforgettable memories!
Did Tonkin Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.
