What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

 Subaru Love Promise Heart

Love Promise Stories from Tonkin Subaru

Subaru and Tonkin Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Tonkin Subaru supports Kiteboarding 4 Cancer  –  Joe D

We are so thankful for Tonkin Subaru's support at Kiteboarding 4 Cancer (KB4C) this year. Without a doubt, this year was the best yet and we could not have pulled it off without Tonkin Subaru's unwavering support. This year, we raised over $194,000 and will be able to send 129 people to Camp Koru, a retreat for cancer survivors ages 18-39. This is remarkable news and we are so proud that Tonkin Subaru was a part of reaching this goal. On behalf of the entire KB4C team and myself, we cannot thank you enough for all the energy and support Tonkin Subaru has provided this year. In addition to being one of the event sponsors in July, Tonkin Subaru recently presented a check for $280 to KB4C which was raised through an additional fundraising effort by the dealership as part of - the Subaru Love Promise program. Seen in the photo are Joe Deckard of Tonkin Subaru and Tonia Farman, Founder & Director of Kiteboarding 4 Cancer. We are thrilled and honored to be a beneficiary of Tonkin's generosity. Thank you! Tonia Farman

Tonkin Subaru Supports Big Brother Big Sisters  –  Joe D

Scott Sidell, Tonkin Subaru General Manager, presented a check in the amount of $500 to Kateel Muhs, Wasco County Match Coordinator for Big Brothers Big Sisters of the Columbia Gorge, a program of The Next Door, a local social services nonprofit organization. During April and May in conjunction with the 2016 Oregon Trail Rally in The Gorge Tonkin Subaru offered discount coupons on Subaru Performance Parts. A contribution of $10 was made for each coupon redeemed. "Thank you for choosing Big Brothers Big Sister as the beneficiary for your fundraiser” said Kateel, "we truly appreciate it as it will most certainly be helpful to the children we serve in The Columbia Gorge." Children in the program come from every community in Hood River, Klickitat and Wasco Counties. The program matches adult volunteers with youths who would benefit from friendship, support and guidance. Area youth benefit greatly from consistent, positive adult role models leading to higher aspirations, greater confidence and higher educational achievement.

Chris Saves Vacation  –  Eric T

My wife, my mother and I are from Arnold, California, we were on a road trip vacation through Oregon. Just outside of Hood River the AT oil temp light came on and we had to pull over. A sheriffs deputy told us about your dealership and we called to see if we could get in, we were told we could. When we got there we were told it would be a couple of days. We did not have a couple of days to wait, Chris Wurfel saved the day and the trip. Chris was able to get us in for a diagnostic and kept us informed as to the progress. It looked bad at first but eventually it turned out to be a communication error caused by an after market device. It was like a hospital with Chris showing great concern and keeping us updated regularly. Chris helped take a stressful situation and turn it into a positive experience, in fact one of the highlights of the trip. Chris and Tonkin Subaru even helped make it a comfortable experience for or dog, Zoey, who was allowed to come into the waiting area. Chris was great and I want everyone to know it. Thank you, Chris.

Chris Saves the Day  –  Angeline W

Today I came in to Tonkin Subaru to get my winter tires off and a basic oil change. After walking around town, I came back to check on my car. Chris in service came and warned me he had bad news. One of my tires had a slash in it! My car is relatively new and I am on a tight budget. As a per diem rad tech, my hours are never predictable. I never known how many hours I will ever get if any. Plus now I am on a budget due to paying for my own wedding in June. Needless today extra expenses were not in my budget and huge stress! Chris not even knowing any of my finances were took it upon himself to try and find a solution. He found a tire perfect for my car. Identical tread and size. With the excuse it was "Good Friday", he offered to give me the tire for free! I could have given him a hug! It had nothing to do with Good Friday. Chris did this out of the kindness of his heart and he will never understand how much I appreciate his service! Thank you Tonkin and Chris!

Kiteboard 4 Cancer  –  Joe D

Kiteboard 4 Cancer benefits Athletes 4 Cancer's Camp Koru -- an adventure therapy program to help young adults get their lives back after cancer. Kiteboarders race in the 6-hour Kite Derby, a feat considered the ironman of kiteboarding, embodying what someone facing cancer deals with every day. The distance can equal 110 miles or more as athletes battle strong, gusty winds, swell, and 200 other kiteboarders to finish the 6-hour race. Tonkin Subaru contributed to 3 incredible days that raised over $116,000 for the Athletes 4 Cancer survivorship program to help young adults rebuild their lives after cancer. Thank you so much for being a part of it! This was a banner year for Kiteboarding 4 Cancer! Tonia Farman Executive Director Athletes 4 Cancer

Tonkin and Subaru of America Support Home At Last  –  Joe D

During the Share the Love event held at the end of each year, Subaru of America donates $250 for every new Subaru vehicle sold or leased. Customers who purchase or lease a vehicle during that period select a charity to receive the donation. Home At Last Humane Society was very fortunate to partner with Subaru of America and Tonkin Subaru for this special event said Bob Francis. Through the generosity of the Subaru customers, Scott Sidell, Tonkin Subaru General Manager, presented a check in the amount of $3,640 to Bob Francis, Home At Last Executive Director. Home At Last and Tonkin Subaru look forward to continuing the great partnership. Home At Last will again partner with Tonkin Subaru in the near future to have an Adoption Day at the dealership.